Writing | Claudia Suzanne

Archive for the Category ◊ Writing ◊

Thursday, March 22nd, 2012 | Author: Claudia

Excellent!

If you want that title to sell, be it ebook or paperback, here are some things to consider before you sit back and wait for the orders to roll in:

Does your book have editorial accountability?
Into what categories does your title fall?
Have you developed your list of keywords?
What is your marketing strategy?
What is your promotional action plan?
Do you have a one-pager about the book? A fact sheet? A one-paragraph bio? A list of suggested questions for interviewers?
Do you have endorsement blurbs?
Do you know what “thought leader” or corporation to go to for sponsorship and have a plan for approaching them?

Ideally, you created these materials and plans before you published, but better late than never. If you need help, email me.

If I can’t help you, I know someone who can.

Friday, February 03rd, 2012 | Author: Claudia

A couple of links you might find interesting.

The first is Michael J Dowling’s White Paper on Publishing Options, in which he very clearly spells out the advantages and disadvantages of today’s publishing options. Check it out at:
http://www.michaeljdowling.com/pdf/Michael-J-Dowling_Publishing-Options-White-Paper.pdf.

The second is my discussion with JW Najarian about ghostwriters and ghostwriting on his quite fascinating “Cause and Effect” site. Look for it at:
http://jwnajarian.wordpress.com/2012/01/24/claudia-suzanne-professional-ghost-writer-on-learning-how-to-find-one-or-be-one/

What a great time to be in the book business!

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