The only downside I could find in this book is that it doesn’t realize it’s a book. It’s laid out as if it was web content—maybe even a series of blogs—not book copy, and printed in a pixel-oriented san-serif font rather than with printed-page serifs. And there must be links in the eBook version, because there are no page numbers in the hard copy’s Table of Contents or Index!

Self and subsidy-publishing authors take note: just as web sites need special designers, so do books. There’s so much important and wonderful information in Red Hot Internet Publicity that I’m absolutely dismayed at how hard it is to read through. It’s not the writing that’s at fault—that’s very reader-friendly, blog-chunked conversational; a little glib for a book but certainly easy to follow—it’s the way the pages are laid out, as if the reader, like a web surfer, will only give each section a few seconds attention before getting bored and moving on.

The folks at Cosimo Books need to rethink their production techniques; this title looks as if it was simply churned out from the author’s raw manuscript! Penny Sansevieri is the absolute top Internet Publicist in the business—the person who invented the virtual book tour!—generous to a fault with information and ideas. Her Red Hot Internet Publicity, the quintessential Internet publicity handbook , deserved better treatment from its publisher.

But all problems aside, I still highly recommend Red Hot Internet Publicity. It contains a wealth of information you simply cannot get in any other single volume, from an author who is one of the top “thought leaders” in Internet media. Red Hot Internet Publicity provides a roadmap to Internet publicity success.