Wambtac’s summer schedule is out with  something for everyone: Level II workshops for Ghostwriter Certification Training grads, a quickie peek into how ghosts do fiction for novelists, even a clue-in for high school and community college students on how to write better papers. Details and registration are available at http://wambtac.com/left-coast-institute/summer-courses-2012/ .

Also, have gotten some interesting feedback on my upcoming title release, Buh Bye, M.S.!  It’s the sweet, heartwarming story of how I went mano-a-mano with multiple sclerosis for 42 years until I  finally kicked its miserable, capricious, maggot-ridden butt out of my system for good.

We’re raising money for the initial print run, but you can order in advance (and help that fund-raising effort) by going to http://wambtac.com/wc-publishing/buh-bye-ms/ .

Strong language and irreverent descriptions. May be unsuitable for the fainthearted and politically correct. Spiritual guidance advised.

Finally, we’re getting ready to launch a new service: Book Plans. Every book needs its own strategy to get ready for market, get into the market, and get sold at market. Watch this space for news on this upcoming new, exciting, and effective individualized action plan.

In January, I stopped being a freelance ghostwriter and became the Founder/Creative Director of Wambtac Communications LLC, a one-stop literary shop. We ghostwrite, we educate, we publish. Sounds succinct, doesn’t it? It’s actually a bit more elaborate than that.

We–meaning myself, my partner (aka daughter) Lona Nicholle, our teachers Liv Haugland and JD Moore, and our current intern Teri Stevens–ghostwrite books for people who have wonderful ideas. We are implementing a rather elaborate (read “time consuming and costly”) marketing/advertising campaign to let literary agents, publishers, CEOs, and one-percenters know that we have a growing cadre of professional Certified Ghostwriters who will do an excellent job on their or their clients’ books. Our intention is to spread those clients among the members of the Ghostwriter Guild, which is still in development but will be comprise our graduates from Ghostwriter Certification Training.

We’re  expanding GCT to a three-semester program: Nonfiction, Fiction, and Business, which includes the politics we cover in the class now plus a strong grounding in the book industry itself. Until then, we’re offering Level II classes in Line Editing, A&Rs, Book Proposals, and The Industry.

The idea of taking GCT into Cal State U Long Beach Extension Education is still being bantered around between the parties (them and us), but has  not yet come to fruition. Obviously, eh?

Our consumer-ed classes (The Story in Your Head, What You Know, Writing Your Life, Before Copy Editing, etc.) are also in development. Discussions are ongoing with ed2go.com for some of those, but most are going to come from us at Wanbtac.com.

The publishing part is semi-new. We’ve always been the ones to put out the four editions of This Business of Books  (5th edition in the works) and Secrets of a Ghostwriter.  Now we’re expanding to also publish other titles for writers, editors, and educators via On The List Publishing and general trade titles via Iridescent Orange Press. Our ebooks and multi-media products, such as MS Word for Writers, will be produced by Bad Walnut Media.

Sounds kinda ambitious, doesn’t i? It’s a great work-in-progress with a three-way mission: to help raise the literacy bar of the industry, one author at a time; to train/retrain displaced writers for lucrative ghostwriting careers; and to publish the good works they create if those authors cannot land a traditional New York publisher. We’ve got a fantastic operations director, Kata Schuyler, a great bookkeeper, Nyx Goldstone, a wonderful go-to assistant, Ben Picker, a good publicist, Devon Blaine, and an in-the-wings marketing guy who’s waiting for us to get our act (read $$) together. Which brings me to the logical wrap-up of this piece.

Every pitch session I’ve gone to lately insists one should always end on what one needs, so I’m sharing that, too. We’re a small, literacy-oriented organization, so of course we could use some seed money to launch these programs and products a bit faster. We’re also looking for a location so we can hold workshops and classes, and we could use a few extra pairs of volunteer’s hands around the office for our marketing campaigns.

Should I be putting all this in a blog post? Let’s be real: if I was the kind of person who worried about what I should and shouldn’t do, I wouldn’t be the kind of person of thought up such an elaborate scheme, brought three strangers into my house and made them family and now staff, or taught more than thirty people how to make a living ghostwriting for the absurd cost of approximately $8/hour for my time!

If you want that title to sell, be it ebook or paperback, here are some things to consider before you sit back and wait for the orders to roll in:

• Does your book have editorial accountability?
• Into what categories does your title fall?
• Have you developed your list of keywords?
• What is your marketing strategy?
• What is your promotional action plan?
• Do you have a one-pager about the book? A fact sheet? A one-paragraph bio? A list of suggested questions for interviewers?
• Do you have endorsement blurbs?
• Do you know what “thought leader” or corporation to go to for sponsorship and have a plan for approaching them?

The first is Michael J Dowling’s White Paper on Publishing Options, in which he very clearly spells out the advantages and disadvantages of today’s publishing options. Check it out at:
http://www.michaeljdowling.com/pdf/Michael-J-Dowling_Publishing-Options-White-Paper.pdf.

The second is my discussion with JW Najarian about ghostwriters and ghostwriting on his quite fascinating “Cause and Effect” site. Look for it at:
http://jwnajarian.wordpress.com/2012/01/24/claudia-suzanne-professional-ghost-writer-on-learning-how-to-find-one-or-be-one/

What a great time to be in the book business!

In the past few days, I’ve encountered two completely diverse situations that speak to the lack of commonality of this enormous, diverse community and how we perceive ourselves within that loose fellowship.

The first came up during my talk with a wonderful novelist. She sold  her first book to an online/POD publisher and subsequently joined its author community via blogging and blog commenting. Problem is, she feels isolated within this group, which she specifically joined to enjoy that wonderful sense of connection we all seek with our fellow writers and authors. Their writing goals and process seem so  different from hers.  The only common ground she can find is their mutual affection for the publisher and desire to get their stories down in writing.

I noticed the second situation in a LinkedIn group discussion as I read over the various answers to a question about the writing industry and thought about my own perspective on the topic. I admit it: I’m ever the optimist. I look at a problem and, like a Ferengi, I suppose, see opportunities and possibilities, not gloom and doom. Yes, the writing and book worlds have changed, enormously. But they haven’t ceased to exist–they’ve merely become different, and I don’t think the answer to “better pay for better writing” is in legislation, but in our individual selves.

So what is the point of this blog? I guess just to point out that writers come in all flavors. That our vast conglomerate of folk never has been and never will be a one-size-fits-all. Writing is so darn individualistic, it cannot and should never try to be stuffed into round holes. We are the last, great independents in a world hellbent on conformity.

Few will remember Gary Cooper or Alice Cooper in 100 years, but they’ll still know Dickens, Austin, and Rowling. And maybe, just maybe, you and me.

And, with nods to Dr. Who, Agatha Christie.

And may God bless us all.